The premise of this Invited Address presentation at the ABA International Annual Conference, is that behavior analysis, under the umbrella of Organizational Behavioral Management (OBM), and using such as Applied Behavioral Science, has much to offer the business and corporate world.
To cite from Judith A. Johnson's bio from the program, potential areas include,
"...a broad range of industries: pharmaceuticals, financial services, telecommunications, consumer products, manufacturing, petrochemicals, technology, automotive, engineering, transportation, shipping logistics, and retail services. "With applications being,
[help] organizations realize measurable improvements in customer satisfaction, quality assurance, and traditional performance indicators (revenue growth, safety, customer retention, productivity).A definition of Organizational Behavior Management (OBM), from the Cambridge Center for Behavioral Studies website,
"The field of OBM consists of the development and evaluation of performance improvement procedures which are based on the principles of behavior discovered through the science of behavior analysis. These procedures are considered to be within the scope of OBM when they focus on improving individual or group performance within an organizational setting, whether that organization be a business, industrial setting, or human service setting, and whether that organization was established for profit or not.This specific address at the Conference will talk about Judith A. Johnson's experience in increasing productivity for the Canadian National Railway, the subject of which was published in the book, Switchpoints: Culture Change on the Fast Track to Business Success (2008)
The goal of the field of OBM is to establish a technology of broad-scale performance improvement and organizational change so that employees will be more productive and happy, and so that our organizations and institutions will be more effective and efficient in achieving their goals..."
#13 Invited Presenter
5/23/2009
1:00 p.m. - 1:50 p.m.
West 301 AB
OBM; Service Delivery BACB CE Offered. CE Instructor: Judith A. Johnson, Ph.D.
Switchpoints: Culture Change that Delivered a 2:1 Return on Investment
Chair: Alicia M. Alvero (Queens College, CUNY)
JUDITH A. JOHNSON (CLG)
Abstract:
"Global competition, changing regulations, and instability in the marketplace all create a current business climate where companies must be ready for whatever change may come. While companies in this environment would benefit from ABS [Applied Behavioral Science], they will tend to ignore any methodology that does not add immediate value to their business. As practitioners, we will be under increasing demand to demonstrate results for our work. In her recently released book Switchpoints: Culture Change on the Fast Track to Business Success (2008), Johnson and co-authors describe how Canadian National Railway (CN) applied behavioral techniques to develop leaders, engage employees, and create a culture that delivered over a 2:1 return on their investment. Through real life stories and examples, Johnson will share how individual leaders, working with their teams in new ways, delivered profound results in a range of metrics including service, reliability, and cost reduction. Johnson will also go beyond the book to share insights into critical success factors, lessons learned, and what those lessons tell us about how behavior analysts can help companies maximize performance in the current business environment."------------------
For further reading about the content of the presentation,
Applied Behavioral Science and Organizational Behavior Management (OBM)
- Johnson, J., Dakens, L, Edwards, P., & Morse, N. SwitchPoints: Culture Change on the Fast Track to Business Success. Wiley. October 2008
- Organizational Behavior Management,
Cambridge Center for Behavioral Studies - Organizational Behavior Management Network Special Interest Group of ABA International
- OBM Network Conference 2009 (Cocoa Beach, Florida)
Powerpoints / PDFs , Audio files - Powerpoint: Organizational Behavior Management: What it is and how to do it
John Austin, Nicole Gravina, & Caio Miguel, Western Michigan University, 2004.
22 days and counting...
DISCLAIMER: Personal opinion and blog, not an official outlet intended to represent ABA-International® or other official entity or organization.
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